When companies try and reinvent themselves as a customer-centric organizations, the tier that is rarely asked to transform is the executive level. The result is like trying to plant the only the visible part of an oak tree, without including the supporting root system. There is nothing to give the tree ongoing nourishment to grow and flourish, and nothing to prevent it from blowing over at the first gust of wind.
Oh, sure, we can point out the customer service flaws with everyone around us, but we can become quite defensive should someone suggest that maybe it’s us who needs to change.
Those companies who are successful in transforming themselves into World-Class customer-focused organizations do so with a combination of solid planning, absolute commitment and patience. When you study them, you will find a common seven-step process. For those of you looking to change your culture, here it is.
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