How to create customer loyalty excerpt
Winning with Customers
Shaun Belding

How to Create Customer Loyalty

 

“How do  you create customer loyalty?”  It’s a question I’m frequently asked.  It’s a great question, the answer to which is most often ignored when organizations are developing their business strategy.

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customer service language barrier
Winning with Customers
Shaun Belding

Customer Service Language Barriers

 

In today’s global village it is not uncommon to find yourself face-to-face, or on the telephone, with a customer who is struggling with your language. It can be a tremendously awkward and frustrating situation for all concerned. If you can’t find an app to help out, here are six rules for overcoming language barriers:

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Angry customer going to sue
Winning with Customers
Shaun Belding

The Customer Who’s Going To Sue

 

Why would a customer want to sue a nice person like you?

How has this happened? Some blame overzealous people in the legal profession. Others blame a growing culture of selfishness and a pervasive entitlement attitude. Whichever the cause, the fact remains that there are more and more customers out there prepared to sue us when things go wrong. What can we do to protect ourselves?

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