Wow! The Journey to WOW has been in the Amazon bestseller list for 43 of the past 50 weeks. Thank you to everyone for you amazing support, and for your wonderful reviews!
The Journey to WOW highlights what business leaders need to do to create real, lasting customer loyalty. It goes beyond theory and illustrates the reasons that most companies struggle to deliver experiences that are truly customer-centric.
In it, you will learn:
- The most common mistakes people make when trying to create customer loyalty – and why they make them
- The foundation of journey-mapping
- How to begin looking at your organization through your customers’ eyes
- What true WOW customer experiences are – and how to deliver them
- The importance of leadership in creating consistently outstanding customer experiences
- The role that customer service training, process and policy realignment and businesses play in the overall customer experience
- The importance of innovation in outstanding customer experience
- Why amazing service recovery is key to WOW experiences
You can get a copy of The Journey to WOW here. I hope you enjoy it, and I would love to hear your thoughts and comments!