The Journey to WOW is a unique and insightful guide that takes you beyond customer experience theory, and into the hearts and minds of your customers. It explores the visceral realities of creating fierce customer loyalty, and takes you on compelling journey to transforming a culture into one obsessed with customer experience. It challenges you to unthink the things you think you know, and start to look at your business from the only perspective that matters — your customers’.

The Journey to WOW is written as a story — because, after all, that’s what your customers’ experiences are. But don’t be fooled. Beneath the lighthearted, sometimes laugh-out-loud writing style, are lessons that will stick with you forever.